About Us

This is an information only web site for the wholesale trade. Our sales professionals cover Florida, Georgia, Alabama and Tennessee, as well as export to the Caribbean and Latin America.

Who we are…

LCCAfter over 30 years in the business, The Cristol Group is an active participant in the specialty food and confection business. Continually striving to do what is needed to help our customers, we are frequently adjusting and adding new and exciting products to our organization. Though we sell a great deal of gourmet foods and accessories, our company is really about the people. We have the finest, most knowledgeable and dedicated team to help you find what you need; and it is about YOU, our customers. Our Representatives cover Florida, Georgia, Alabama, and Tennessee and in most cases, if we do not have it, we can get it for you. Sam Cristol, Lynn Weinberg (C.O.O.) and all of the Sales Representatives welcome you to this “information only” web site. This site is for trade customers and potential customers only. No orders can be sent. No pricing information is given to consumers through this web site.

What we do…

Our Sales Representatives will come to your business and show you what we have to offer in the comfort of your store. No need to pay for flights or hotel rooms at shows. Why bother with the hassle? Let us save you time and money. There is no cost to you for these services. Let us help you GROW your business.

A little history (the short version)…

After 20 years in the specialty food business working with several national companies as VP of Sales & Marketing, Sam Cristol moved to Florida in 1984, and started a small brokerage company. In 1986, Sam merged his brokerage business with that of Neil Levine to form Cristol & Levine Sales. In 1995, Sam purchased Neil’s shares in the business. The name was changed to The Cristol Group in order to express who we are: A group of professional specialty food sales associates dedicated to serve the needs of our customers and our manufacturers. In 1995, Lynn Weinberg joined the company as a part-time sales assistant to Sam Cristol. Her seventeen years in retail and management gave The Cristol Group another perspective to help us grow. Today, Lynn is Chief Operating Officer, and handles many aspects of the business.

In 1997, Sam purchased Annie Hall & Associates, Inc., the second largest specialty food brokerage group in Florida. With this acquisition, and the merging of the two sales forces, it made The Cristol Group one of the strongest Specialty Food Groups in the country.

In 2012 Charka Shafer joined the company as Office Manager, Administrative and IT guru and has helped us grow technologically into the 21st century. Her skills have helped us develop our Facebook and website so our customers can keep abreast of what’s going on in our company and the industry as a whole.

In 2014 Bryan Myers joined the Cristol Group as Director of Mass Marketing. His extensive background in grocery having worked for companies such as Buttercrust Bakeries, Archway Cookies, Bauducco Foods, Geraldines Cheese Straws, as VP of Sales and other positions. Bryan has worked with chains such as Publix, Winn Dixie, Kroger, Food Lion, Target, Grocers Supply, Grocery Outlet, Core-Mark, Albertson’s, Dollar General, Sav a Lot, Family Dollar, HEB, DECA, AAFES, Sedanos and many distributors such as KeHE, UNFI, GFI, McLane, Cavalerro and more.
Bryan handles all facets of our Grocery-Mass Market Division taking us to a new level. The Cristol Group has acquired several lines exclusively for the US market and Sam & Bryan will build those lines and eventually bring on sub-brokers in various areas of the US.

Our motto of “From Independent Specialty to Mass Market” now fits like a tee!

From that beginning back in 1986, The Cristol Group, with the help of our talented staff of professionals, built what is today THE recognized leader of Specialty Food Rep Groups in the southeastern United States. We also serve the Caribbean and Latin America.